Craftsman+ Named a Trusted Google App Ad Creative Partner

Earlier this year, innovative tech startup Craftsman+ was named one of 12 Google App preferred creative partners. As a SAAS platform that automates creative asset optimization, Craftsman+, in partnership with Google, supports and elevates advertisers' app campaign (formerly UAC) ROI performance, cutting production expense and enabling dynamic customization.

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Craftsman+ Named a Trusted Google App Ad Creative Partner

Sears to take more debt from CEO’s hedge fund, posts loss

The company had said in April that it had obtained a $500 million loan to fund a transformation and Lampert's hedge fund, ESL Investments, had provided $125 million of the initial $250 million. Sears also said on Thursday it received interest for Sears Home Services business and the unit that houses the Kenmore appliance, Craftsman tools and DieHard vehicle battery brands from potential partners including retailers, original equipment manufacturers and financial investors. The new debt from ESL, also a large shareholder in the company along with Lampert, is secured by a junior lien against the company's inventory, receivables and other working capital, Sears said.

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Sears to take more debt from CEO’s hedge fund, posts loss