Where’s the Reddi-wip? ConAgra lowers product profile during shortage

By Tom Polansek CHICAGO (Reuters) – Reddi-wip, the top-selling U.S. ready-made whipped cream, is going into hiding for the holidays. ConAgra Brands , maker of Reddi-wip, is scaling back on promotions and merchandising as the nation faces a shortage of ready-made whipped cream, Chief Executive Sean Connolly said in an interview on Thursday. The short supply is due to an August explosion at an Airgas Inc facility in Florida that killed one worker and disrupted the supply of nitrous oxide, the gas used to propel whipped cream from containers and keep it airy and light.

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Where’s the Reddi-wip? ConAgra lowers product profile during shortage