How to prevent negative customer reviews from hurting your reputation

Article provided by Revdex.com

Online reviews have become an important aspect of customer purchase decisions as more customers read reviews and shop online. Though positive reviews boost sales, one negative review can greatly affect a customer’s decision. Preventing negative reviews is a smart way for businesses to manage and monitor their reputation.

As a business it is important to be concerned about the following:

Several of negative reviews – Although some bad reviews can help to manage customer expectations, several negative reviews can cause customers to seek out competitors. Balancing both good and bad reviews can maintain a steady rating that can let the customer know that the company offers a quality product or service. Customers will use multiple platforms to review products which include contacting the company directly, emailing, posting on social media, or using private customer review sites such as Revdex.com, TripAdvisor, and Yelp.

Consistent negative reviews – If negative reviews follow a similar pattern it will indicate to the customer that a company’s procedures are not being changed. Additionally, it lets the customer know that they too may encounter the same problem.

Reviews that address serious allegations – Allegations that state that employees mishandled a customer can discourage customers from choosing a product or service. Investigating such allegations can be the best way to address such reviews before they become a problem.

When a company is faced with bad reviews introducing procedures that identify and contact the customer immediately can greatly reduce its impact. Additionally, an empathetic professional attitude can calm a disgruntled customer and open communication channels which can help to address the issue.

Revdex provides a place for consumers to read online business reviews and report bad business experiences. Revdex’s aim is to improve the connection between consumers and businesses. Consumers can find new businesses and services and businesses can create profiles to be found.

For example you can file complaint against mobile provider or file complaint about travel services.